Assignment from Instructor: First, choose a famous campaign. I’d like for you to continue the campaign by devising two additional ads for it. This requires that you catch the overriding concept and then, using the same voice and point of view, come up with other headlines, visuals, and copy. The recommended programs for this exercise are Adobe InDesign, Photoshop, and/or Illustrator.
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I continued the campaign for the Air Jordan 2. The shoe came out in 1986. I wanted to capture Michael Jordan’s historic season. I researched the current ad styles of Nike and incorporated that into the ad. The current ads include bold sans serif fonts and big headlines.
Other Concepts
Design Portfolio (MPDC-710-101) from Georgetown University's Master's in Design Management & Communications