Disciplines Used: Creative Direction, Graphic Design, Video, Social Media
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/6802be3e-d17d-4e89-8512-c4b60b782fff_rw_1920.png?h=9ee8ceeae6298344bd6ee8f936451b7f)
This project is a creative campaign for my Design Portfolio class at Georgetown. For this project, we had to create a campaign that we will be working on in the future at our job. For this assignment we designed three different deliverables However there was a twist, we had to choose a classmate's campaign instead. I chose to take on a classmate's project, which was for a Gym & Studio. I was responsible for designing the deliverables. (The presentation decks/slides for the campaign are after the strategy brief.)
Strategy Brief
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/e4cdab4f-5bc7-492f-8f99-6d86562efb92_rw_1920.jpg?h=bd062e30b0348c7445a3c297d70578b2)
Presentation Slides
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/a16863d9-f2f3-4e48-a8dd-dc5b14d386cc_rw_1920.png?h=91467b70fbe103b506209f4e11327ec3)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/a392c6d8-5215-4c74-a0f6-1223ae60c3b4_rw_1920.png?h=6c1bf069fa1074d1bb1aeb965f1424a7)
Postcard: My classmate is a brand ambassador for the gym. The target audience were active members of neighborhoods in Washington D.C. with an interest in fitness or fitness classes. With my deliverable, I designed postcards to send out into those target areas.
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/d6e68a7c-52d2-46d4-bcf3-e1d5f5e82d5e_rw_1920.png?h=51c0683cda9facd9791c262ebc61df46)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/1f1ad487-4b25-4394-8a43-9e77a2528c46_rw_1920.png?h=1b93fe33ca25adfe1af913a78bc01a5e)
Flyer: Since it’s a community-based gym, I made a flyer for passing out and to post at a variety of places.
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/2e8dd6bd-c627-4372-a85f-e14cb89f1ffe_rw_1920.png?h=dcfd6e9ca4bd0922c931da2a82bc6d54)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/daa920e9-c01f-4c89-ae3c-cfe79b7dc51e_rw_1920.png?h=b0b5654a01e47ddbca3275a4a0f33075)
Web Banner: The gym needed a series of advertisements – ALL digital because everyone is currently at home with a flexible approach for web and social media ads. The second deliverable is a web banner. My hope is that it appears on sites for businesses around the area.
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/fcbec3c4-61f2-4622-8906-7adaae0a96bb_rw_1920.png?h=4fd333f4bbe31849836f7f9be0a5eed9)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/9bee0e9f-dfc4-4eed-b26c-615c58677d1b_rw_1920.png?h=d2295e586ec497d9826ac182965a57eb)
E-card: Another approach was to connect with current clients by sending out an email blast. I created an ecard from the flyer. about the promotion.
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/c06a1c19-b6ea-4689-bcbd-3c7be267eaab_rw_1920.png?h=3ad7e1beab400b89f80885afeb4d3dfa)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/4c9d2eee-84aa-48f1-a7fe-cb25a5a82e06_rw_1920.png?h=1ff73321a46f984ef0d8a69cc1fd3926)
Social Media Images: The last deliverable is for social media. Mint could post these on Facebook and the ambassadors could also post them. I made three different campaigns with a variety of approaches. My goal in designing was to create eye-catching designs. My reason is to make it pop out when people scroll through their feeds. One set I made with fewer words for Facebook ads. In case they want to create an ad. Facebook allows a certain number of characters. The graphic with more words could be used and transformed into a flyer.
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/3990526b-9d42-4420-acc9-0112bf8dbff3_rw_1920.png?h=7aa5e33b87fee65be1b07c48dec8aec5)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/45323dd7-3c24-4fe5-9ca6-bcc4009f1532_rw_1920.png?h=0a6d3364e63e18f99261ca5be0b52829)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/af1ac2c4-f56a-46b4-8675-95ab06088715_rw_1920.png?h=053310dcc5cf47635ee2c032294a520b)
![](https://cdn.myportfolio.com/983acdb9-7589-4084-b3d9-821056543cd9/cba96946-d4e6-4a90-9aa9-ba962a6f15af_rw_1920.png?h=e722b9d5a8adc2b7b848da0b5cbebd04)
Social Media Video: The last deliverable is for social media. Mint could post these on Facebook and the ambassadors could also post them. I made three different campaigns with a variety of approaches. My goal in designing was to create eye-catching designs. My reason to make it pop out when people scroll through their feed. One set I made with less words for Facebook ads. In case they want to create an ad. Facebook allows a certain number of characters. The graphic with more words could be used and transformed into a flyer.
Final Presentation
I had a lot of fun doing this campaign and just going outside of my comfort zone
to create different solutions and approaches.
to create different solutions and approaches.
Design Portfolio (MPDC-710-101) from Georgetown University's Master's in Design Management & Communications