Assignment from Instructor: Think about a company or brand that you are not interested in because their current products or services do not appeal to you due to interest, need or otherwise. For example, I don’t eat or like ice cream, so for this assignment, I might choose Ben & Jerry’s. Now, imagine this brand wants to launch a new product or service that does appeal to you.
First, use Maslow's hierarchy of needs, as well as a list of the brand’s features, benefits, and values, to develop a creative approach the brand could take to capture your interest and/or loyalty.
Next, create an Instagram advertisement mockup for the new approach with copy and visuals.
Your mockup should be posted to the discussion by Thursday to give your peers some time to discuss it. When writing comments, you might consider how your peers applied Maslow's hierarchy of needs and/or their understanding of the features, benefits, and values of the brand.
First, use Maslow's hierarchy of needs, as well as a list of the brand’s features, benefits, and values, to develop a creative approach the brand could take to capture your interest and/or loyalty.
Next, create an Instagram advertisement mockup for the new approach with copy and visuals.
Your mockup should be posted to the discussion by Thursday to give your peers some time to discuss it. When writing comments, you might consider how your peers applied Maslow's hierarchy of needs and/or their understanding of the features, benefits, and values of the brand.
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I’m a person that enjoys exercise. However, I never use the Schwinn Airodyne Bike at the gym. I regularly use a stationary bike or treadmill. One of the key benefits is that it’s a full-body workout. You can use the arms and legs simultaneously. This could be a great substitute for my full-body workouts and running. Being from Wisconsin it has a benefit during the winters when I can’t run outside. Below is a mockup of the Instagram ad.
Maslow's hierarchy of needs and/or their understanding of the
features, benefits, and values of the brand.
features, benefits, and values of the brand.
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Instagram Ad
Integrated Design Strategy (MPDC-712-101) from Georgetown University's Master's in Design Management & Communications