Assignment from the Instructor: In this exercise, you will practice adapting your collaboration and management styles to a given team. Each of you will bring one item from your office to the exercise. The team must select one of the items for the exercise. The team must then invent an entirely new use for the item selected. The user does not have to be practical and cannot be in any way an actual use of the product. The team must work together to come up with a product name, logo, slogan, and 30-second promotional video advertisement for that object. If you have experience developing videos and have access to your preferred software, feel free to use that.
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Clip your data to go!
I was in Group D with Phuong and Shari. In this exercise, we had to collaborate to invent an entirely new use for the paperclip. We worked together to come up with a product name, logo, slogan, and 30-second promotional video advertisement for that paperclip. Our group came up with a secure, convenient way to transfer personal data. We reinvented the paper clip into a wearable USB that allows people to transfer and carry data with them wherever they go.
Notes From the Brainstorming Sessions and Reinvention Proposal Below...
Design Management & Strategy (MPDC-550-140) from Georgetown University's Master's in Design Management & Communications