Assignment from Instructor: Option #1: Well-Delivered Facts
Choose a product and find numbers and facts about it and the product category, as well as about the context surrounding it (facts about dieting and health, for example, if you’re selling a product in those categories). Facts, though, are hard to express engagingly. Here’s the problem: You’ll find out some fact, it’ll be in words, of course, and you’ll write that as the headline and just put a product shot below.
It’s almost unavoidable. Sometimes this works, but often it makes for dreary viewing—that great big long headline, dry and uninviting, and nothing visually interesting. So, when you do have a fact that could sell your product, try to make the expression of it as user-friendly as possible.
Choose a product and find numbers and facts about it and the product category, as well as about the context surrounding it (facts about dieting and health, for example, if you’re selling a product in those categories). Facts, though, are hard to express engagingly. Here’s the problem: You’ll find out some fact, it’ll be in words, of course, and you’ll write that as the headline and just put a product shot below.
It’s almost unavoidable. Sometimes this works, but often it makes for dreary viewing—that great big long headline, dry and uninviting, and nothing visually interesting. So, when you do have a fact that could sell your product, try to make the expression of it as user-friendly as possible.
----------------------
For this project, I used Powerade. More specifically, I focused on ION4®. ION4® is an advanced electrolyte solution that replaces four electrolytes lost in sweat: sodium, potassium, calcium, and magnesium. I used the headlines to push the benefits of the Powerade.
Click the photos below to enlarge the image.
Design Portfolio (MPDC-710-101) from Georgetown University's Master's in Design Management & Communications