Charles Snowden Design Portfolio - Georgetown Coursework

Georgetown University's Design Management & Communications program brings together the worlds of creative management, design thinking, and business strategy. Our master's degree program extends beyond the limits of traditional design programs. You’ll develop a holistic understanding of creativity and the design process while mastering the managerial insights and leadership strategies needed to deliver business-focused outcomes. (Taken from the Georgetown DMC website)

I came a long way... When I was in middle school, I kept getting "D's" on homework assignments. My dad once said, "I don't have anybody named Dennis in this house! D is for Dennis! Your name is Charles!"

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My dad's statement was a rallying call to get good grades. He said if you're not getting an "A" for assignments, at least pass with a "C." I was never the smartest student in the room. My goal was to get "C's" for grades. Then work my way up... baby steps. Riverside University High School in Milwaukee had something called the Renaissance Club, where they recognized students for getting over 2.5 GPAs. My goal was to make the Renaissance Club. It was a step below the honor roll. Eventually, I started getting 3.0s. I graduated and got accepted into Concordia University Wisconsin, majoring in graphic design. I struggled with the courses, but I had an eye for design. In my last two years, my parents, brothers, football coaches, and friends inspired me to be my best. When I took my Marketing minor courses, my career outlook changed. I learned how graphic design was used for business and advertising.

Fast forward to 2017, I did my first cross-channel marketing campaign. I was shocked that they let me do a recruiting campaign. I stayed after hours working on the design and concept. The campaign went well, but something was missing. It didn't connect. That's when I realized that I wanted to continue my education. I enrolled in the Design Management & Communications program at Georgetown University. I was shocked when I got in!!! I wasn't the best student... I tried to give it my all with each assignment and project. My passion for design fueled me to get my Master's degree. When you enjoy doing something, it can carry you to places you never thought you could go. That's me standing in front of Healy Hall. As we marched out, I pretended to tie my shoe, but I reached down to feel the ground instead. I couldn't believe I was on campus and about to walk across the stage.

After going through the program, my confidence was boosted, and I became a better designer.

Below are some projects from my time at Georgetown (I will post more soon). Click the images to view my class projects.

DESIGN LEADERSHIP PROJECTS

A proposal for a new brand extension (a new line of products or services)
for a company, with insights and thoughts on why the brand should
go in this new direction.