"I Used To Be" Video
The “I Use To Be...” video was created to show that real estate agents come from all walks of life. Before joining agents had other careers. We used agents that currently worked at Shorewest. This was created using Adobe Premiere. I was responsible for editing and shooting the video.
For more details click the link: https://chucksnow.design/i-used-to-be
Save At Home Promotion #3
This was an email and social media campaign to encourage people to get their real estate license. I was responsible for designing the social media ads and coding the ecards. Below is a sample of the first creative brief.
For more details click the link: https://chucksnow.design/save-at-home-promotion-3
eCard
Social Media Share Image
Social Media Ad
"The Perfect Gift" Ad
This was an email and social media campaign to encourage people to get their real estate license. I was responsible for designing the ad, coding the ecard and creating the video.
For more details click the link: https://chucksnow.design/perfect-gift
eCard
Social Media Share Image
Social Media Ad Image
Instagram Recruiting Video
During the pandemic, I edited a recruitment video for Instagram. The target audience was young adults or anyone looking to start a real estate career. We couldn't go to the offices due to the state and company mandates. The agents shot and sent us their own videos and I pieced them together. I was responsible for editing the video.
https://chucksnow.design/new-career-2
Video and Motion Creation Project
This is some of my work from my time at Georgetown University’s Design Management and Communication program. During the semester, each student picked a go-to brand. The brand I chose was Buick, specifically the Regal. There’s a slight connection between Buick and me. The first car I ever had was a 1995 Buick Regal Gran Sport. Growing up the brand was a popular car. When I would drive around Milwaukee people at stoplights would ask, “ Are you selling it?” When I drove my Regal I remember it being fast and reliable. Recently, I bought the newer model of the car. People comment on the Regal’s physical appearance. When I was growing up a lot of older men drove Buicks. The memories in this car were the inspiration for my project. I chose the Buick Regal, instead of focusing on the entire brand. Three projects I did this semester dealt with different phases of customer interaction, website design, social media and advertising. There was a lot of research involved in the creation of each project throughout the semester.
For years Buick was seen as an old-school brand that did not connect with younger audiences. A challenge the Buick design team faces is figuring out which trends and features will be in style in the next four years. One thing that Buick does well is stay ahead of the curve by thinking outside the box. The Buick brand was once known for creating groundbreaking designs. Consumers are starting to recognize Buick as cool and modern again.
Sidenote: Buick stopped making the Regal in the USA.
Recruiting Ads
These ads were targeting teachers and students during summer break. Each ad kind of tells a story to build an emotional connection with the viewer.
Social Media Ad
Social Media Ad
Web Banner
Web Banner
Web Banner
Web Banner
We Grow People
2017–2018 Recruiting Campaign - Working with the Shorewest Career Development Center – this project aimed to recruit new and veteran agents to Shorewest, Realtors®. There are different Shorewest offices throughout Wisconsin. The offices were assigned a pipeline of agents in their areas from other companies. Each office had marketing pieces with testimonials of two to four agents working at Shorewest. I was responsible for designing each marketing piece and coding the e-card. We used postcards as a physical mailing tool. Then combined the postcard and made it into an e-card to connect with those agents through e-mail. We also created graphics to post on social media platforms.
eCard
Social Media Share Image
Front of Postcard
Back of Postcard
"Habitat For Humanity" Reel For Social Media
On August 2nd, the #ShorewestFamily teamed up with Habitat for Humanity to start construction on a duplex in the Prairieville Village neighborhood of Waukesha. Shorewest is proud to give back to the communities we serve, and we cannot wait to see the completed home!
I was responsible for putting together the reel below.
If Facebook does not work click the link below.
Walworth County Billboard
Their biggest competitor is discount brokers. These ads targetted agents from those companies to show that it's a locally owned company.
2015 TRID Posters
Posters designed for Wisconsin Mortgage Corporation introducing TRID. When the Packers were struggling those were the words Aaron Rodgers said to Packer Backers.
Real Estate Agent Flyers
These are some flyers designed for agents in the company.
Brochures
These are some brochures designed for agents in the company.
Real Estate Agent Social Media Images
These are some social media images designed for agents in the company.
Training Class Testimonial Video
I shot and edited a video for new real estate agents going through the company training.
LeadingRE Summit Video
A video basically telling agents to go to attend the LeadingRE conference.
Community Video
A video showing how Shorewest is involved in the community.